As the voice of the alumni association, the University of Michigan Alumnus Magazine holds the potential to generate passion and excitement around the U of M brand.

The entirely redesigned, 70 page, quarterly magazine included a large format, updated editorial structure and a more modern look and feel — all aiming to engage a new, younger audience.

The UofM grads were surprisingly excited about receiving a printed publication, with our efforts resulting in a new high in subscription rates.

Art direction and design: Julie Lang.