This brand book was designed for Woosah Outfitters, a hand-crafted art and outdoor-inspired gear company. The book is intended to educate and inspire new employees while reinforcing brand culture, with a tone that is thoughtful, fun and engaging. The pages of the book sing, thanks to the joyful creativity of the brand artist, Rae Lang.

Art Direction: Julie Lang. Strategy: Beth Taylor. Design, copywriting and illustration: Rae Lang, owner of Woosah Outfitters.