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This brochure and series of product cards were created for Turion Bamboo Traders, an importer of bamboo flooring. The brand was crafted to reflect a mix of stories; an old-world trader bringing back wares from around the world (vintage logo style), their hand-in-hand relationship with manufacturers in China (highlighted through the storybook use of illustrations) and design-conscious photography supporting the meticulous quality of the product. A trade show booth and packaging were also created for the brand.
Art direction and design, Julie Lang. Creative direction and writing, Peter Bell. Illustration, Jack Unruh. Photography, Jeremy Frechette.
This brochure and series of product cards were created for Turion Bamboo Traders, an importer of bamboo flooring. The brand was crafted to reflect a mix of stories; an old-world trader bringing back wares from around the world (vintage logo style), their hand-in-hand relationship with manufacturers in China (highlighted through the storybook use of illustrations) and design-conscious photography supporting the meticulous quality of the product. A trade show booth and packaging were also created for the brand.
Art direction and design, Julie Lang. Creative direction and writing, Peter Bell. Illustration, Jack Unruh. Photography, Jeremy Frechette.